The long arm of Pablo Picasso touches dairy packaging
A student from the Fashion Institute of Technology is the grand prize winner in a contest that sought to bring a fresh perspective to the world of packaging design.
A student from the Fashion Institute of Technology, New York, is the grand prize winner in a contest that sought to bring a fresh perspective to the world of packaging design. The entry from FIT junior Jennifer Ahern of Philadelphia (photo), featured a more abstract approach to iconic cow images, focused on appealing to contemporary shoppers.
”I was inspired by the edgy drawings of Picasso and I wanted to design something that the customer would be attracted to,” Ahern said. “Our generation can be careless, but more people are starting to pay attention to the green movement, so sustainability programs like the one Evergreen promotes are very important to the future.”