Straus Family Creamery, the organic dairy processor in Petaluma, Calif., has developed a dairy-based frozen dessert that a company executive likened to "an energy bar for the ice cream category."
NuScoop is a nutrient-laden food marketed as a healthy snack. A 4-ounce cup sells in independent grocers and natural food stores in northern California for about $2. NuScoop does not meet the standard of identity for ice cream because of its lower butterfat content and use of other ingredients, thus the name "frozen dairy dessert."