Skyland Foods, Washington, D.C., has created IBEX, drinkable yogurts that boasts functional health benefits, nutrition and taste, all packaged in a dramatic black bottle.
According to the company, the IBEX brand is named for a mountain-going animal known for its dramatic horns and remarkable leaping ability. Some ancient legends say the animal possessed medicinal and curative properties. This is the basis for its brand story about functional, nutritional products, said Brandon Partridge, CEO of Skyland. “We try to depict IBEX in a way that embodies qualities that we all aspire to in our daily lives; hence our tagline, "Unleash your inner-IBEX!”
IBEX drinkable yogurts come in four flavors, three with specific targeted nutrition goals: brain health, digestive health and body recovery.