Chr. Hansen introduces highly-stable natural red colors for beverages
By Chr. Hansen
Chr. Hansen introduces the most stable natural red colors for beverages on the market. No longer should beverage producers accept fading, murky colors in their drinks.
Across the international F&B industry beverage producers are struggling with the problem of fading natural colors in their products. Due to stability limitations of the colors used in the products, many beverages start to lose their visual appeal while they are for sale in the supermarket, especially if they are exposed to bright light while on display.
“This is a burning issue for beverage producers as poorly looking products may eventually jeopardize their brand,” says Chr. Hansen’s Ellen Hemme, industry product manager, Natural Colors Division. “In order to avoid this risk producers have had to accept shortened shelf-life of their beverages, high scrapping rates — or the use of costly bottles with an integrated UV filter that can prevent or defer the fading process. Additionally, the fading issue has been causing hesitation among beverage producers who wish to switch from synthetic to natural colors but who fear the fading issue.”