The overall frozen dessert category took a hit in sales over the last year. But the frozen pudding and mousse segment saw an increase in both sales and unit sales. With the health and wellness trend continuing among Americans, it’s likely that many are looking to better-for-you options to curb their sweet tooth.
Data tracked by SymphonyIRI Group, Chicago, shows that sales in the frozen desserts/toppings category fell 1.81% to $523.3 million in the 52 weeks ended July 8, 2012, with the unit sales also showing a drop, down 5.76% to 223,499,300. The category consists of the following segments: