Study finds big bets on Hispanic, high-growth channels, collaboration are common among dominant CPG companies
Winning CPG companies outperform their peers in four key areas.
Consumer packaged goods companies winning in their categories are three times more likely to invest in growth channels and the Hispanic market, 50% more likely to use pricing optimization tools, five times more likely to view retailer collaboration as a strategic priority, and invest twice as much time in talent development.
These are some of the findings from "Winning Where it Matters: A Focused Approach to Capturing Growth, "a collaboration between the Grocery Manufacturers Association, (GMA), McKinsey & Company and Nielsen. The information in this article was reported in a press release from the GMA.