D.D. Williamson poll validates multiple reasons for using food coloring
"The results validate that product developers have multiple reasons to formulate natural coloring in foods and beverages,” says a company rep.
By D.D. Williamson
LOUISVILLE, KENTUCKY, USA (August 21, 2012) – For centuries, food and beverage manufacturers have utilized food coloring for visual appeal. Color remains a key factor in a consumer’s food choice. To further understand why today’s industry employs coloring, D.D. Williamson conducted a poll at the Institute of Food Technologists (IFT) Annual Meeting & Food Expo in June.