A new campaign to educate moms about the benefits of milk processed at ultra-high temperatures and packed in aseptic cartons aims to shift consumption away from sodas and sports drinks to nutritious milk.
Everyone knows the woes of milk consumption. It has been in a steady decline for years. Once a person exits the ‘tween years and enters the teens, milk is about as relevant as a subscription to Tiger Beat magazine. Heavy drinkers of the stuff are ages two through four; 90% of this age group consumes milk, compared to 61% for those ages 50 and older.
The tykes drink 11 ounces of milk daily and consume another 3.5 ounces of milk in other foods and beverages, according to statistics by the Milk Processor Education Program. Moldy oldies like me (but not me) consume 6.2 ounces of milk daily. Personally, I’m good for a cup of fluid skim a day.