A major campaign is launching this week to educate mothers that shelf-stable milk packaged in aseptic packages is a safe and convenient way to serve the beverage to their children, and a nutritious alternative to soft drinks and sports beverages. The effort explains how fluid milk can stay fresh for six months or longer without refrigeration.
While the dairy processing industry is familiar with extended shelf life (ESL) milk pasteurized at ultra-high temperatures and packaged in aseptic containers, the general public, at least in the United States, is not. A new campaign launching on Aug. 1 by Tetra Pak introduces the term "shelf safe milk."