A new product from Kraft gives home chefs a quick way to prepare dinner
A new grocery item that pairs cheese with nondairy ingredients required an entirely new package. Fresh Take from Kraft Foods, Glenview, Ill., contains cheese, bread crumbs and seasonings. It is intended to help the home chef create dinner entrees quickly with a three-step mix-coat-bake approach.
Packaging challenges included keeping the dairy and the dry components fresh and minimizing the package footprint so that it would fit.