When consumers choose to purchase natural and organic items, 86% buy dairy products, said David Browne, senior analyst at Mintel, a market research firm. Those who buy natural and organic foods and beverages are most likely to purchase eggs (73%), milk (69%), yogurt (67%) and cheese (65%), according to a Mintel report from November 2011.
From 2009 to 2011, sales of all natural products (not just dairy) outpaced the growth of organic sales: 23% versus 16%, according to Mintel.