Dairy processors do not have a problem on the order of pink slime, but they still have to vigorously defend the nutritional value of their products.
One man’s “lean finely textured beef” is another man’s “pink slime,” the pejorative term given to the ground beef that has been sold safely in supermarkets since the 1990s. Suddenly in 2012, pink slime bubbles up into the public’s consciousness. Crisis-management experts have a textbook case in front of them about how activists can define or re-define a food.