Sales of Energy, Sports Drinks Perform Like a Rock Star
The category posted double-digit gains last year. Single-serve, non-aseptic energy drink sales were up nearly 17%.
There was no energy crisis when it came to demand for energy drinks in the 52 weeks ended Dec. 25, 2011. The category showed double-digit growth in both dollar sales (up 16.6%) and unit sales (up 17.6%), according to Chicago-based SymphonyIRI Group.
Although it’s the smallest segment in the category, single-serve aseptic energy drinks saw the largest percent gains: dollar sales were up 178% with unit sales increasing 155%. California Natural Products’ CalNaturale Svelte had a 350% increase in dollar sales while unit sales rose 357%.