The marketing team at the milk processing arm of Kroger Co., Cincinnati, Ohio, created a themed label for half-gallon jugs of low-fat chocolate milk for its “Chocolate Milk – The Official Drink of Halloween” campaign.
Copy on the package labels was coordinated to tie-in with MilkPEP’s static clings, banners, balloons and other point-of-sale materials. The copy included “Happy Halloween, the official drink of Halloween” and “got chocolate milk?”