While Sunnyside Farms had previously teamed with its owner Save Mart Supermarkets (a unit of Super Store Industries) on a sponsorship of the Amgen Tour of California, the dairy processor had not put its efforts into promoting solely one product at the cycling event.
That changed for the 2011 tour; chocolate milk was the priority for the Lathrop, Calif., processor. As a result, Sunnyside Farms won the Refuel with Chocolate Milk category.