Much like the rest of the beverage industry, retailers and distributors of dairy beverage products are faced with the challenge of having to meet the needs of increasingly discerning consumers who are short on time and constantly on the go. Key issues — like the reduction of spoilage, transportation and storage costs and the ease of access to products — are significant industry-wide challenges for all distributors.
To address these challenges, many retailers have created direct-store-distribution (DSD) models to help ensure the efficient and convenient delivery of products to consumers. Here at Nestlé, our DSD model, which launched in 2009, has ensured the availability of Nestlé products wherever and whenever consumers want them, thereby allowing the company to continue broadening its distribution base into non-traditional, alternative locations.