The Milk Processor Education Program (MilkPEP), Washington, D.C., announced the winners of the 2011 MilkPEP awards. Six category winners and an overall grand prize winner were honored for their commitment to increasing fluid milk sales, promoting the benefits of drinking milk and their use of MilkPEP programs and resources to help increase awareness and sales of their dairies’ branded milk products.
Grand prize winner Cindy Layne of Producers Dairy Foods Inc., Fresno, Calif., was selected for her cumulative efforts throughout the year to increase awareness and grow milk sales using MilkPEP programs and resources. Layne developed several successful programs in the Fresno Unified School District that encouraged students to drink more milk during breakfast. In addition, she organized several Refuel With Chocolate Milk sponsorship events, including the 100th annual “Bay to Breakers” race, which provided a venue for 24,000 participants and spectators to sample low-fat chocolate milk. Layne will be featured in an upcoming Milk Mustache “got milk?” trade advertisement.