
Continuing Challenges
Competition and cost containment add stress to an otherwise robust dairy industry.
Chief executives of some of the nation’s top
dairy processors offered their input for a brief Q&A on a few key
industry issues:
Gregg Engles, chairman and chief executive
officer, Dean Foods Co.
Larry Jensen, president, Leprino Foods Co.
Marty Margherio, president and CEO, Farmland
Dairies LLC
Gary Wells, CEO, Wells’ Dairy Inc.
Dairy Field: The past two years have seen raw costs go from record highs
to record lows. How has that impacted your business?
Engles: Net sales
increased slightly due to strong volume growth that was largely offset by
the pass-through of lower dairy commodity costs. Consistent with the trend
of the last several years, the Dairy Group continues to gain market share.
Jensen: Volatility is
an increasing challenge in the cheese business. High prices, such as we
experienced in 2004 and 2005, dampen demand, both short term and long term.
Low prices, such as we are currently experiencing, stress the production
side. Like it or not, however, volatility is probably something we have to
deal with over the long term. We’ve seen increasing demand for
risk-management solutions and we expect this will continue. One of the
serious weaknesses we have with current risk-management tools is
“length.” We find an increasing demand for fixed-price quotes
in excess of 12 months. As an industry, I don’t think we’re
doing enough to generate liquidity in futures contracts out at least 24
months.
Margherio: Because
the bulk of our business is Class 1, we have been able to handle the moves
in our pricing. It does impact our cream costs, and there we see swings
from month to month. We are also looking at new product introductions that
are value-added in nature, aiming for higher margins and offsetting the
potential negative impact of raw costs. The additional value-added products
we mentioned include extensions to our number-one-rated Skim Plus lines
(Lactose Free and several other products nearing an official launch). We
need to move the business toward the products that provide us a larger
margin to offset certain costs that are beyond our control. It is also very
important to study the demographics of the areas in which we service so we
can anticipate the consumers needs and quickly respond. One example is the
growth we are experiencing in the Hispanic and Asian markets, in which we
are launching some new fresh and aseptic products.
DF: While raw costs
have dropped, energy costs have soared. Likewise, how has this impacted
your business, and how have you attempted to ease the burden on your own
operations as well as your customers?
Engles: Partially
offsetting the benefit of lower dairy commodity costs was diesel fuel,
resin, natural gas and electricity costs that remain at historically high
levels. We spent $16 million more on these commodities in the first quarter
of 2006 than we did in the previous year. We’re in the first phase of
a broad restructuring of our Dairy Group intended to streamline our
back-office operations and allow us to purchase more effectively. …
These programs support our commitment to leading the industry in low-cost
production, superior customer service and return on invested capital.
Jensen: Our energy
costs are up over 25 percent in the past two years, which has had a severe
negative impact on our margins. We would like to see the impact of higher
energy costs addressed in pending regulatory proceedings regarding cheese
make allowances. We believe adjustments are well justified.
Naturally, we have a major focus on energy conservation. The justification
for energy-savings projects is much easier today than it was several years
ago. We are constantly vigilant for opportunities. Fuel prices and
transportation availability have also had a major impact for all sectors of
the industry. Efficient traffic management is increasingly important
for all of us.
Margherio: We have begun
to contract for energy to cap it where we can. This will help both the
company and the customers as we will know how high our electric costs can
go, and price accordingly. To offset the high costs of fuel, we have
instituted a delivery charge which customers have accepted. Everyone is
faced with this challenge. In addition, we are actively implementing
conservation practices and programs wherever we can. Some of the new
capital projects not only provide us with productivity improvements but are
also more energy efficient. We are currently very involved in a full review
of our distribution area to possibly consolidate routes to increase
efficiency and at the same time aggressively seek other profitable
customers to fill these routes to capacity.
Wells: The high cost
of materials is definitely hurting our business. Going to record lows
helps, but as you know, oil and sugar and other commodities have offset a
lot of that.
DF: What capital
projects do you have coming on line this year?
Engles: In addition to our
purchasing and back-office initiatives, we’re also beginning to roll
out a common IT platform across all of our dairy facilities. This
multi-year project aims to increase the timeliness and utility of the
financial and operating metrics available to our Dairy Group management
team. … We believe the combination of these two initiatives will lead
to a significantly more efficient and profitable dairy business model over
time.
Jensen: We have
several major capital projects involving product line extensions and
operating efficiencies in the works. We are constantly reinvesting in our
business to remain competitive. Our outlook on that issue has not changed,
in spite of the current climate. We remain bullish on our business
prospects in the long term.
Margherio: Capital
projects include maintenance projects such as heating and cooling
infrastructure upgrades, as well as efficiency enhancements such as
robotics for automatic palletizing, and growth projects that include new
ESL processors. We are also adding several new box packers, three new
boilers and new trucks.
DF: What is your
outlook for the dairy industry for the coming year?
Engles: For the
second quarter and the balance of the year, energy costs remain a concern
across all of our operations. In the Dairy Group, inflation and packaging
and energy should be more than offset by a favorable dairy commodity cost
environment, which on balance leads us to expect upside to our previous
estimates of growth. … In the near term, however, we are facing
significant inflationary pressure from raw organic milk and sugar costs.
Jensen: I think it is
likely to be a fairly challenging year in the cheese business. Prices are
likely to remain low by historic standards. Relative to the cheese price
and manufacturing costs, milk prices are quite a bit higher than they
should be (in spite of the precipitous drop from the past two years). We
think demand will be relatively good, and we see 2006 as a year of
opportunity for those with a long-term focus. Nonetheless, there will be a
fair amount of financial stress in the industry.
Margherio: Costs will
have a direct impact on all decisions as they continue to rise and impact
profit margins. Health and wellness will be a major issue, with heightened
awareness of organic and rBST-free products. We have already mentioned our
plan to align ourselves with the health industry; our recent focus group of
physicians, nutritionists and dietitians have given us some insight into
where this growing trend of “health awareness and practices” is
headed, and we want to be out in front with consumer demand. However, it is
important to keep in mind that the consumer is not only looking for
healthy, but also a product that tastes good, and we feel with our Skim
Plus line we have exceeded their expectations.
Wells: If you look at
the market, Unilever and Nestlé continue to “buy” market
share from regional brands with record-low retail prices. The ice cream
market is a tough place to be these days. The only thing we can do at this
point is to try and continuously cut costs and innovate, innovate,
innovate. My outlook for the dairy industry is, despite low commodity
prices, it is very competitive out there.
Jensen, Margherio and Wells responded directly to our
questions by e-mail; Engles’ staff provided a transcript of a recent
corporate Webcast that addressed these issues.
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