January 1, 2006
Long Whey To Go
I’ve said it before, and I’ll say it again — whey has magical properties.
Well, OK, maybe not “magical.”
But certainly, the research and documentation of the health benefits of whey proteins is substantial, significant and pretty darn impressive.
Whey protein has demonstrated positive effects upon hypertension, weight management, retaining and building lean muscle mass, and muscle protein synthesis, just to name a few.
Then there are the more specialized effects of whey that have been discovered, such as its ability to help enhance the immunity of those living with HIV/AIDS, or be a viable protein for phenylketonurics, or even help in emergency situations with blood clotting when certain systems in the body go into shock.
So the big question, then, is how do we get the word out to the consumer?
How did omega-3s or soy make their way into the consumers’ health-consciousness?
I think it may have been the result of massive public awareness campaigns that took years to manifest, then to make it to the popular press, then make it into consumer purchasing patterns.
Whew! Whey has a long road ahead. But consumers are looking for the very benefits that whey offers, and that’s all that matters. Because eventually, whey could be the next most sought-after ingredient for those “magical” nutritional properties.$OMN_arttitle="Dairylogue";?>