Liquid Cereal
Company: Brain Twist Inc., New York, N.Y.
Distribution: National.
Suggested Retail: $4.99 per 4-pack; $1.39 per individual 11-ounce can.
Ingredients: (Chocolate) Fat-free milk, water, cereal blend (yellow corn meal, whole oat flour, rice flour), sugar (sucrose), cocoa (processed with alkali), natural and artificial flavors, dipotassium phosphate, calcium carbonate, sucralose, stabilizer (locust bean gum, guar gum, maltodextrin, carrageenan), sodium chloride, ascorbic acid, vitamin A palmitate, vitamin D3.
Nutrition Information: (1 can) Calories 170, fat calories 5, total fat 1g, saturated fat 0g, trans fat 0g, cholesterol 5mg, sodium 125mg, potassium 540mg, total carbohydrate 33g, dietary fiber 1g, sugars 21g, protein 7g, vitamin A 30 percent RDV, vitamin C 30 percent RDV, calcium 30 percent RDV, vitamin D 30 percent RDV, phosphorus 25 percent RDV.
Varieties: Chocolate, Fruit, Apple & Cinnamon and Peanut Butter.
More Details: Beverage industry “matchmaker” Brain Twist has introduced a drinkable snack that blends real cereal and fat-free milk.
Moose Tracks™ Sundae Cones
Company: Trauth Dairy, a division of Dean Foods Co., Newport, Ky.
Distribution: Midwest and Southeast.
Suggested Retail: 99 cents per cone or $3.99 per box of 6.
Ingredients: Ice cream — Milk, cream, sugar, corn syrup, whey, nonfat milk solids, stabilizer (mono- and diglycerides, locust bean gum, calcium sulfate, carrageenan), pure vanilla and artificial vanilla flavoring, chocolate fudge (powdered sugar [sugar, corn starch], peanut oil, cocoa processed with alkali, whey, salt, soy lecithin), peanut butter cups (coating [sugar, coconut oil, cocoa processed with alkali, nonfat milk, partially hydrogenated palm oil, soy lecithin, natural flavors], peanut butter [peanuts, salt]). Cone — Bleached wheat flour, sugar, contains 2 percent or less of soybean oil, vegetable shortening (partially hydrogenated soybean and/or cottonseed oils), lecithin, salt, caramel color, artificial flavor. Coating — Coconut oil, sugar, partially hydrogenated coconut oil, cocoa processed with alkali, soy lecithin, artificial vanilla flavor.
Nutrition Information: (1 cone) Calories 200, fat calories 80, total fat 9g, saturated fat 6g, trans fat 0g, cholesterol 10mg, sodium 95mg, total carbohydrate 28g, dietary fiber less than1g, sugars 17g, protein 3g, vitamin A 2 percent RDV, vitamin C 0 percent RDV, calcium 8 percent RDV, iron 2 percent RDV.
More Details: Each cone features creamy vanilla-flavored ice cream loaded with swirls of Denali® Moose Tracks® fudge and peanut butter cups.
New Product Ticker
Category Number of Reports Number of SKUs
Ice Cream, Novelties and Frozen Yogurt 66 174
Cheese 36 78
Margarine, Butter and Spreads 9 15
Dairycase Foods 13 22
Yogurt and Yogurt Imitations 19 79
Milk, Non-dairy Milk and Yogurt Drinks 34 97
Total Introductions* 177 465
*Year-to-date new stock keeping units (SKUs) as of April 29, 2005.
SOURCE: Productscan Online (, Naples, N.Y
Tuscan Blend Shredded Cheese
Company: Tillamook County Creamery Assoc., Tillamook, Ore.
Distribution: National.
Suggested Retail: $1.98 to $3.35 per 8-ounce package.
Ingredients: Low-moisture, part-skim mozzarella cheese (pasteurized part-skim milk, cheese culture, salt, enzymes), cheddar cheese (cultured milk, salt, enzymes, annatto [color]), parmesan cheese (pasteurized milk, cheese culture, salt, enzymes), potato starch and cellulose powder (added to prevent caking), natamycin (natural mold inhibitor).
Nutrition Information: (1/4 cup) Calories 100, fat calories 70, total fat 7g, saturated fat 5g, trans fat 0g, cholesterol 20mg, sodium 210mg, total carbohydrate 1g, dietary fiber 0g, sugars 0g, protein 8g, vitamin A 6 percent RDV, vitamin C 0 percent RDV, calcium 25 percent RDV, iron 0 percent RDV.
Other Varieties: Medium Cheddar, Sharp Cheddar, Pepper Jack, Fancy Medium Cheddar, Mexican Blend, Queso Blend and Italian Blend.
More Details: Tillamook® Tuscan Blend combines sharp cheddar, parmesan and mozzarella cheeses.  
Unique Treats
New frozen novelties should be a big hit with kids.
Popsicle®, America’s leading national novelty brand, is pumping up the fun with three new frozen treats targeted to the youngest of palates.
The Popsicle Fantastic Four “Thing”™ novelty combines strawberry and watermelon-flavored water ice with gumball eyes, and the Popsicle ¡Mucha Lucha!™ novelty blends cherry and pineapple-flavored ice with gumball eyes.
Likely to be an added big hit with kids is the Popsicle So Long Sucker!™, a long, twisty, tingly grape-flavored ice pop with a sour black cherry-flavored center.
Popsicle is a brand of Good Humor-Breyers, a business unit of Unilever.
So Long Sucker!
Company: Unilever Ice Cream, Green Bay, Wis.
Distribution: National.
Suggested Retail: 69 cents.
Ingredients: Water, sugar, high fructose corn syrup, corn syrup, natural and artificial flavors, guar gum, locust bean gum, Red 40, citric acid, malic acid, Yellow 5 & 6, Blue 1, Red 3, phosphoric acid, dextrose, ice structuring protein.
Nutrition Information: (1 ice pop) Calories 110, total fat 0g, sodium 10mg, total carbohydrate 27g, dietary fiber 0g, sugars 22g, protein 0g.
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