Sales have softened in the past year, but ice cream makers have rolled out a slew of better (for you) products designed to resurrect the category.
Those consumers who wait until the weather warms to visit the ice cream aisle will be in for a shock this summer. Sure there will be some new flavors, no big shakes with packaging, but low-carb and other better-for-you messages will greet ice cream shoppers like so many midway hawkers at a county fair.