The MilkPEP Awards, also known as the Peppies, honor dairy “rock stars” directly engaged in daily customer contact who amp up milk sales using MilkPEP programs and promotional materials. Whether at retail, in schools or with local marketing activities - a good MilkPEP story could win you a Peppy and put you on stage at the House of Blues in Cleveland. Winners will be chosen in each category, and one Grand Peppy winner will star in a Milk Mustache trade ad.