PureCircle is the world’s largest supplier of high-purity Reb A with the industry’s leading vertically integrated supply chain, to secure the consistent, reliable supply of high-quality, high-purity Reb A to manufacturers who want to offer their customers healthy, natural, great tasting products. Derived from the Stevia Rebaudiana plant, high-purity Reb A has a superior taste profile and displays excellent pH and temperature stability making it suitable for use as a sweetener ingredient across all food and beverage applications.
“The importance of GRAS status for high-purity Reb A cannot be overstated. This marks the opening of the largest market for Reb A,” said Magomet Malsagov, chief executive officer. “Food and drink manufacturers will now be able to use it as a sweetener ingredient – either as a complement to sugar or as a healthy substitute for synthetic sweeteners – across their entire product ranges.