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    PureCircle Executive Management Appointments

    December 20, 2008

    PureCircle (LSE:PURE), the world’s leading developer, producer and marketer of high-purity Rebaudioside A (Reb A) under the PureVia™ brand, the first all-natural, zero calorie sweetener that can be used as a key ingredient in mainstream food and beverage production, announces further appointments to its Executive Management Committee.

    PureCircle has appointed Dorn Wenninger as Corporate Vice-President: Supply Chain and Arne Lugeon as Corporate Vice-President: Human Resources.

    Commenting on the appointments, Magomet Malsagov, Chief Executive Officer, said:

    “We are pleased that Dorn and Arne have joined the group.  Their arrival, which further strengthens PureCircle’s management team, puts in place a range of skills and nationalities that reflect the scale, international reach and technical aspects of the group, and will also build on our capability to meet the needs of our multinational food and beverage customers.”

    Dorn Wenninger, a United States citizen, has more than 16 years of senior management experience with a number of international agribusiness companies including Chiquita and Driscoll’s.  In that time, Dorn has worked in a variety of countries across all six continents.  In particular, Dorn has extensive experience in South America, Africa and the Far East where PureCircle currently operates its supply chain.

    Arne Lugeon, a Swiss citizen, has extensive HR experience in various countries around the world, in particular in Asia.  Arne joins PureCircle following a 16-year career in the Firmenich Group, first based in Geneva for eight years where he was appointed HR director before moving to Singapore as Vice President: Human Resources and General Services, Asia Pacific.  In addition Arne was the Managing Director for the Asia Pacific HQ in Singapore.

    These appointments are expected to be followed shortly with further appointments across the Sales and Marketing functions.

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