The claims can be used on packages of reduced-fat, low-fat and fat-free milk and qualifying yogurt varieties, as well as other food products that qualify as excellent sources (20 percent or more of recommended Daily Value) of calcium or calcium and vitamin D per standard serving.
More than 10 million Americans live with osteoporosis, according to the National Osteoporosis Foundation, and many others are falling short in consuming the recommended amounts of calcium and vitamin D. A report from the AmericanAcademy of Pediatrics states that eating calcium-rich foods such as milk, cheese and yogurt during childhood and adolescence will help build strong bones, which may reduce the risk of fractures and osteoporosis later in life. In fact, by the year 2020, half of all Americans over age 50 will have weak bones, as stated in a report by the U.S. Department of Health and Human Services. These statistics show the growing opportunity for processors to educate consumers on how dairy products can be an important part of healthy life for people of all ages.