It is important to note that Hispanic market growth is skewing young. In fact, about two-thirds of all U.S. Hispanics are under the age of 34, whereas only 44% of the general market is less than 34 years old. U.S. Census 2000 shows that 70% of all U.S. Hispanics reside in six states-California (31.1%), Texas (18.9%), New York and New Jersey (11.3%), Florida (7.6%) and Illinois (4.3%). The remaining 26.8% of U.S. Hispanics are spread across the country, with several cities in the northwest and southeast becoming hot spots. This is crucial information for marketers.