Kraft Foods Inc. has struck a deal to use the South Beach Diet's trademark, in an effort to cash in on the low-carbohydrate dieting trend. Northfield, Illinois-based Kraft, the largest North American food maker, said it will use the trademark on foods that can eaten by people following the South Beach Diet program.
South Beach, sometimes viewed as a more moderate version of the Atkins Diet, eschews processed foods such as white bread and flour in favor of complex grains, vegetables, low-fat cheeses, lean meats and other lean protein.