A series of new "got milk?" ads continues the departure from the milk-deprivation approach of past campaigns and instead skewers the recent baseball steroids scandal, depicting milk as a performance enhancer.
Five new 30-second spots from the California Milk Processor Board take a mock serious tone, as television sports shows report on a serious "substance" being abused by athletes. The baseball players are shown caught "pouring" on surveillance cameras, crying during interviews and denying usage to reporters.