Cream O' Weber Thinks Outside the Box for McDonald's
By replacing the traditional, rather generic gabletop package with a highly colorful 8 oz. re-sealable plastic bottle featuring Ronald McDonald surfing on a sea of milk, McDonald's has supercharged its milk sales around the country.
While the dairy industry knew an initiative to improve milk sales in foodservice had massive potential, and helped implement it, exponential increases in sales at both McDonald's and one of its competitors caught the attention of the Wall Street Journal and the NBC Nightly News in the fall.