Industry Editorial: Never Underestimate the Power of the Package
Recent shopping trips with two of my children reminded me of the significance of attractive, appropriate packaging for dairy products.
Perusing the dairy case with my 12-year-old a couple of weeks ago I suddenly hear: "Ooh, I want a strawberry milk." She grabs the pink-labeled single serve plastic bottle and puts it in the cart. I'm hoping the local dairy doesn't use red dye, but I'm not going to spoil her fun by talking about nutritional concerns. Besides I'm on to the yogurt, the jug milk and the cottage cheese.