New secondary packaging allows warehouse and club store positioning for Actimel
The yogurt, (marketed as DanActive in the United States) is effectively packed in MeadWestvaco's paperboard cartons. "Since Actimel's introduction in the market over a decade ago, we have been Danone's multiple packaging partner," says Olindo Iacobelli, president, MeadWestvaco Packaging Systems Europe SAS. "When we first began making cartons for Actimel, we knew the yogurt would be a huge success and that we would be producing cartons at a great rate in order to meet demand. We were right. Actimel soon became a consumer favorite and I believe our cartons helped provide a competitive advantage by enhancing shelf presence, convenience and product availability."