The new easy pour bottle rolled out in the Twin Cities at the end of October after a successful test market. The redesigned gallon incorporates a stabilizing thumb groove and handle, making it easier to maneuver. The new bottle replaces a milk jug that has been around for almost 40 years.
"We believe that this design is ground-breaking," says Pat Graiziger, v.p. and gen. mgr. of Dean Foods North Central. "Gallon bottles can be bulky and difficult to handle, especially for kids. The easy pour bottle has a comfortable handle and a centered spout that allows for ease, stabilization and accuracy when pouring."