There's a lot of disparity among the top 10 brands of flavored milk, with some brands hitting the skids while others make significant strides, but overall the segment is flat.
The most recent figures from Information Resources Inc., show that for the 52 weeks ended Jan. 25, flavored milk sales were up just .35% by dollar and they were off 1.8% by unit. Those numbers are for food stores, drugstores and mass merchandisers, not including Wal-Mart.