Dean Foods is proud of its new look and is letting the American consumer know. The year-long rollout includes a million-dollar promotion budget for print advertising in major daily newspapers throughout the regions, radio and coupons, as well as in-store, enter-to-win opportunities, with a grand prize of a $50,000 "New Look" kitchen remodel. After all reality makeovers are hot right now on TV, so why not in the dairy case?