Ben and Jerry's Returns to Grassroots, Supports MILC
Saying that it is "putting its money where its mantra is" Ben & Jerry's is debuting a powerful television ad tackling the issue of the rapid disappearance of America's farms.
The commercial, highlighting the struggles of small-scale family farming in the face of the growth of industrial agriculture, began airing last month on network and cable television during early morning, primetime, late night and access programs. The campaign will air in eight key coastal markets through November.