A look at the top 10 brands of shredded natural cheese indicates that consumers are willing to pay more for convenience even when overall cheese prices are higher than normal.
Several brands enjoyed considerable growth in the last year, although dollar sales were up more than unit sales. Higher commodity prices are probably being passed on to consumers but those consumers apparently aren't ready to give up the convenience of shredded cheese. Three brands had double-digit unit sales growth in the 52 weeks leading up to October 3, and overall, the category grew 1.8% in terms of unit sales and 8.3% in terms of dollar sales.