Many of today's beverage marketers rely on milk and cultured milk (yogurt) to provide their drinks with wholesomeness, nutrition and great taste. Many of these marketers are not in the dairy business, but through the use of milk ingredients or co-packers, they are able to offer consumers milk in different beverage forms. Oftentimes these beverages are labeled using fancy names, with either milk or yogurt mentioned in a tagline. Sometimes the only reference is in the ingredient statement.
Tropicana Products Inc., Bradenton, Fla., a part of Purchase, N.Y.-based PepsiCo Inc., markets Tropicana® Smoothies™. Labels describe the beverage as a "nutritious blend of juice & yogurt." Among two recent additions is Pineapple Mango Medley Antioxidant Boost, which is described as being loaded with antioxidant power to fight free radicals and fortify the immune system. The other-Raspberry Chocolate Dip Protein Power-is packed with 10g of protein to provide the body fuel to feel good all day. Both drinks provide noteworthy levels of protein from added nonfat dry milk, whey protein concentrate and whey protein isolate.