According to InStore Buyer (May 2005), in 2004, department sales of the in-store deli averaged $15,312 per week per store nationally. Of this figure, which encompasses the categories of deli meat, deli cheese, deli prepared foods and deli beverages, deli sandwich cheese sales had about 9.3% share. Average weekly sales of deli sandwich cheese per store were $1,428. You can help them double that figure.