School Milk Test Has Students Thinking About Flavors and Colors
Students in St. Louis-area school lunch rooms are part of a study of new flavors and packaging to see if they can be persuaded to drink more school milk from an improved gabletop package.
Prairie Farms Dairy Inc., the Milk Processor Education Program (MilkPEP), and the St. Louis Dairy Council are trying different flavors and packaging to try to increase consumption. About 300,000 students in 421 schools are participating in the test.