"Our research told us kids love the refreshing taste," says Dave Haley, dir. of marketing. "And besides tasting great, our new product helps address two critical issues with today's kids: Obesity and a shortage of calcium.
"We feel that once people try it, they will become a regular customer," Haley says. "And to help consumers discover just how good this new product is, we've committed to giving away one million trial-sized samples in the Minneapolis/St. Paul, Milwaukee and Chicago markets alone." These are the rollout markets for Land O Lakes 80 ‘N Sunny, which is packaged in half-gallon cartons and comes in four flavors: Blue Raspberry, Fruit Punch, Orange Creme and Strawberry Banana. Suggested retail price is $2.99 per half-gallon.