According to the report, which provides dollar sales trend data for all retail venues-including supermarkets, mass merchandisers, drug stores, natural foods stores and convenience stores-the $4.7 billion non-drinkable yogurt category (single-serve cups, multi-pack cups and tubes) is expected to grow about 2.6% annually for the next couple of years. What's more exciting, drinkable cultured products are expected to have double-digit increases. In fact, according to the report, the time is right for probiotic shot-style cultured milks.