OAKLAND, Calif.-Having just concluded one national sweepstakes promotion, Dreyer's Grand Ice Cream is wasting no time in launching another.
In July Edy's announced that it had 1,500 winners in its "Two Scoop Neighborhood Salute" promotion which awarded ice cream block parties to those ice cream lovers who could best put into words why their neighborhood was deserving of such a treat. At the same time, Dreyer's introduced a photo contest to help promote its new Edy's Dibs bite-sized ice cream treats.