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Home » Tools for Innovation: International Overview
Within the past year, the all-American cranberry has become much more for folks overseas thanks to U.K.-based Ocean Spray International, a company that has been able to expand beyond juice and enter the dairy market. Packages of new Ocean Spray® Plus Probiotic Yogurt Drink boldly state that the beverage contains Lactobacillus acidophilus La-5, Bifidobacterium bifidum BB12 and fruit juice. The product is described as a combination of the natural goodness of cranberries with bio cultures for a positive balance of friendly bacteria in the digestive system.
French firm Group Danone recently launched a novel probiotic dairy concept in Belgium called Zen. This fermented milk drink contains an extra boost of magnesium, which is described as assisting with muscular health.