You know me, the eternal optimist. Well, I'm having a bad day. I've been looking at dairy sales data and it is not a very pretty picture. Fortunately, there are a few bright spots.
Most of our milk supply ends up in one of two products: Beverages or cheeses. Bottled water has just knocked milk out of second place in the beverage consumption derby. Increases in per capita consumption of cheese have slowed to a snail's pace.