Leafing through an airline business magazine recently, I came across a brief article about a probiotic yogurt developed by Nestlé some 11 years ago. The article's intent was to provide business travelers with a lesson about thinking outside the box, as they say

Of course I was more interested in the product. LC1 is targeted at European consumers, but not marketed in the U.S. Not so surprisingly, the airline included a pot of LC1 with one of its meals that day. Good lesson there about product placement and cross marketing. The yogurt was a nice bit of nutrition in an airline meal-a comforting surprise.