One of the company's key strategies is to secure licensing agreements with established food sector giants including Mars Inc., McLean,Va., to produce, market and sell Slammers® Milky Way® reduced-fat chocolate milk, Slammers 3 Musketeers® low-fat chocolate milk and four flavors of Slammers Starburst® fruit & crème smoothies. Bravo! Foods has an additional licensing agreement with Marvel Enterprises Inc., New York, to utilize its world-famous Super Heroes™ brands.
Bravo! Foods is also building its Slammers brand with non-licensed products including Pro Slammers flavored milk "slammed" with double shots of whey protein and Slim Slammers with half the fat, carbs and calories of other flavored milks.