For cheese and ice cream category marketers this is nothing new. Many tend to focus on the delicious, creaminess of their product lines rather than nutritional composition. Likely this is a result of the fat-free frenzy of the late 90s when these marketers learned consumers typically eat cheese and ice cream for sensory-satisfying reasons rather than for their vitamin and mineral profile. The reduction in fat and calories that some brands of cheese and ice cream offer is simply a bonus.