Coca-Cola Enterprises (CCE), which was founded by Coca-Cola corporate and is the largest Coca-Cola® bottler in the world, has a distribution deal with Bravo! Foods International Corp., North Palm Beach, Fla. That's how Coca-Cola currently is in the milk business in the United States.
Coca-Cola recognizes the fact that different consumers have different beverage needs, and even more important, that these needs change over time. To stay current with consumers' needs, it is necessary to innovate, a term that takes on many meanings for Coca-Cola.