The company is also growing its foodservice presence with a unique quick-service concept called the "milk & more" milk bar. "We want to create a healthy, refreshing and tasty alternative to conventional fast-food offerings in quick-service restaurant chains," says Martin Mischel, chief marketing and sales officer. The milk bars feature special, uniquely developed taps, where the four basic products-milk, buttermilk, whey and yogurt-are freshly dispensed. Customers can also purchase a range of milk-based drinks and dishes-all freshly prepared and refined with fruits or vegetables.
Europeans like their chocolate, which is very different from American chocolate. This transfers to chocolate beverages in which the quality of the cocoa is significantly higher than many chocolate beverages you will find in the United States.