Paperboard provides graphic appeal, as consumers seek convenience in the fridge and on the go

Some segments of the dairy industry have seen double-digit growth as Americans focus on fighting obesity. Many popular weight-loss diets designed for adults promote a daily dose of calcium to help shed pounds. School systems across the country study the merits of making nutritional dairy-based beverages and snacks available to elementary and middle school students. With the growing interest in weight control and a move to re-define the U.S. food pyramid, the spotlight is now on the positive dietary value provided by dairy products-giving dairy marketers multiple opportunities to respond by extending or repositioning their lines as healthful, wholesome foods.